Fluff & Crumble Featured in Sunday Times Style

Nov 13, 2025

We had a lovely surprise this week. Our dog biscuits were included in the latest Sunday Times Style Gift Guide. It is one of those pinch yourself moments where you spot your product sitting alongside some of the biggest names in fashion and lifestyle.

The feature pulls together a selection of gifts for pets and pet lovers, and our biscuits were chosen as part of their edit. We were listed among brands such as Barbour, Hermès and Louis Vuitton which made it even more special.

As a small independent business, moments like this mean a lot. We do not pay for press coverage, so to be selected by the Style team for their gift guide feels like a genuine endorsement of the work that goes into our treats.

Although the biscuits featured are available exclusively through John Lewis, you can explore a selection here on our website and keep up with new products, seasonal drops and everything we are working on behind the scenes. 

Thank you to the Style team for including us. It made our week.


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