White Label Dog Treats
We love bringing great ideas to life, especially when it means sharing our treats with more wagging tails. Whether you're looking to add a thoughtful touch to your dog-friendly venue, offer a branded biscuit in your store, or explore something more bespoke, we're here to help.
We don't offer large-scale white label manufacturing, but we do take on a small number of private label and co-branded projects each year. These are a great fit for businesses who value design, detail and small-batch production.

Collaborate
Who we work with
We partner with a mix of retailers, hospitality businesses, subscription boxes and event planners. Our ideal partners tend to be independent, premium-leaning, and looking for products that are playful and polished. Past collaborations include luxury stores, boutique hotels and well-curated gift boxes.

Our Range
What we Offer
We can produce a range of dog biscuits for private label use, including:
- Classic biscuit shapes with light embossing
- Fully hand-iced biscuits
- Seasonal or event-based collections
- Biscuit gift boxes or bundles
Custom recipes are available for large orders and may carry an additional fee depending on complexity.
Why White Label with Fluff & Crumble?
Premium, Natural Ingredients
We use simple, high-quality, human-grade, grain-free ingredients that dogs love.
Custom Branding & Packaging
Your logo, your design on our expertly crafted treats and kits.
Flexible Order Quantities
Small-batch or large-scale production to suit your business needs.
Competitive B2B Pricing
Wholesale rates with reliable, consistent supply.
Perfect for Retail, Hospitality & Subscription Boxes
Ideal for pet shops, hotels, dog-friendly cafés, and corporate gifting.
HOW IT WORKS
Choose Your Products
Select from our range of biscuits, mixes and peanut butter.
Customise Your Branding
Add your logo, choose packaging, and tailor the product to your brand.
Receive Your Order
We handle production and delivery, so you can focus on selling.
Partnership Benefits

Custom Branding Options
We offer complete customisation, from packaging design to product branding, allowing you to create a unique, premium product line that aligns with your brand's identity.

Premium Product Range
Partnering with us means access to a diverse range of high-quality, all-natural, grain-free dog treats, ensuring your customers get the best for their dogs.

Reliable, Scalable Supply
We offer reliable, on-time delivery and flexible production options, making it easy for UK-based partners to manage stock levels and plan ahead with confidence.
FAQs
We’re always happy to hear from new businesses, especially those with a clear vision and a plan for growth. If you’re just starting out, it’s helpful to include as much detail as you can about your goals, experience, and how you plan to bring your product to market. While we tend to be a better fit for brands with retail experience, marketing support or investment in place, we’re open to conversations where there’s strong potential for scale.
Fluff & Crumble is a small, dedicated team. White label production takes careful planning, time, and ongoing collaboration, so we only take on projects that are a strong operational and brand fit. This helps us protect the quality of what we do while ensuring each partnership is sustainable on both sides. We work with a mix of established companies and well-resourced startups who have a clear route to market and the capacity to scale.
Yes. We’re happy to support initial production runs to help you assess market fit. Please get in touch to discuss what’s feasible for your brand and sales channel.
Absolutely. We can produce your biscuits in plain packaging or apply your finished branding in-house as part of the production process. Artwork must be supplied to our specifications.
We can accommodate bespoke shapes or sizes where appropriate. Let us know your concept and we’ll advise on practicality and cost implications.
We may be able to support recipe development for select projects. Please include details of your requirements when you enquire so we can assess feasibility.
We don’t offer a full design service in-house, but we’re happy to provide technical specs so your designer can create print-ready artwork. If needed, we can recommend trusted freelancers.
Our private label service is available for UK-based brands only. If you're based outside the UK, we may still be able to offer co-branded wholesale supply, just drop us a line.
Lead times depend on the size and complexity of your order, but we’ll always provide an estimate at the point of quoting. Rush orders may be possible depending on our current schedule.
Brands we've worked with
Let's Build Your Brand Together
We work with a small number of high-volume clients each year and take on projects that are a strong operational and brand fit. If you'd like to discuss a white label opportunity, please get in touch with a detailed overview of your product needs, forecast volumes, and distribution model. We'll be in touch shortly to provide you with all the information you need.
Please note: we currently only offer white label partnerships to UK-based businesses.